This is the Thirdwall.
The Thirdwall is an alternative art space that aims to break down barriers that currently exist among design students in California State University, Long Beach by giving them the opportunity of showcasing their work and gaining recognition in the greater community.
An extensive brand identity was produced, outlining the Thirdwall's early beginnings as a budding concept leading up to its final form. The selected spreads detail the brand's colorful narrative as well as its core values and mission statement. In addition, the style guide also addresses key aspects in creating the Thirdwall's brand identity — logo breakdown, brand colors, and typographical treatment. These visual elements are incorporated into applications, such as a website.
(In collaboration with Kevin Parra.)
