Wells Fargo Healthcare Banking

Let’s put it all together at the molecular level.

From the cityscape to the humanscape, the Healthcare landing page is a part of a larger campaign for Wells Fargo’s Wholesale Banking. The visual identity brings a new perspective on scale: the landing page takes the user on an inward journey through the frontier of the human ecosystem in order to drive impact and highlight Wells Fargo’s expertise in the healthcare industry and commercial banking as a whole.

Executive Creative Director: Mark Shewmaker
Associate Creative Director: Hanna Klein
Art Director: Emily Felipe
Senior Copywriter: Brittany Simons
Strategy: Emily Hean
Delivery Manager: Anna Katz



Full Healthcare Banking website layout
Close-up of The Future of Healthcare infographic in-situ on desktop
Title card for infographic with headline and CTA
First content card for infographic with stats of industry growth
Third content card for infographic with details about the demographic for the future of healthcare
A pull quote at the end of the infographic about the benefits of healthcare and technology
A look at the Wholesale Healthcare landing pages in-situ on desktop and mobile